September, in the world of buying things online, can seem like a bit of a snoozefest. Coming in hot off the heels of summer spending and end-of-season markdowns, some shoppers need a break from giving their budgets a figurative shakedown and many retailers an intermission from flash-sale dances. But, when you take a closer peek, there’s actually a whole universe still
teeming with top products and irresistible deals — 29 of them to be exact.
If you pressed pause on September shopping, then you’re in luck: the sleepy reprieve month is over and we opened up our collection tank filled with anonymous R29-reader purchase data to recap
its most wanted items from the month. What did we find? Everything from the fashion oxymoron that is classy sweatpants to an infamous $20 memory foam pillow, big still-on-sale home buys, a premature beauty advent calendar (that’s sure to sell out), and even a pair of breathable underwear made from the same material as the internet’s favorite breathable face mask.
Scroll ahead to give September a little retroactive shopping respect with a product-highlight reel that’s worthy of the savviest shoppers — you know, the ones who never say never to a very good buy.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Pure Brands Down Alternative Cooling Mattress Topper & Pad Cover
Our beds have become much more than a sleep space in 2020, they’ve become our full-on sanctuaries — where we work, lounge, virtually socialize, and so much more. Therefore, we totally get why readers chose
this top-rated and well-priced topper-plus-protective-pad set to upgrade their mattresses. The Amazon-Choice buy only costs $37 and, according to nearly 4,000- pleased reviewers, "IS WELL WORTH IT!!!! The padding is thick and plushy its like sleeping on a big, fluffy cloud. In fact, it is SO soft, that we didn’t even put sheets on the first night we had it!!!! I am not kidding. It is literally THAT soft. It’s like having a brand-new bed for less than $40!!!!!" (wow.)
Shop Amazon Pure Brands Down Alternative Mattress Topper (Full), $, available at Amazon
Current/Elliot The Demi Blazer
Two things led to this still 70%-off blazer’s most wanted September success: a featured spot in our
Nordstrom Clear The Rack Sale coverage AND its existence as a top-style trend for fall 2020. Readers carted up the majorly marked-down Current/Elliot jacket as a high-low essential to pair with sweatpants all season long.
Shop Nordstrom Rack Current/Elliott The Demi Blazer, $, available at Nordstrom Rack
Sephora Beauty Advent Calendar
The holidays have come early and Refiner29 readers are not mad about it.
Sephora’s highly anticipated beauty advent calendar has made a top-carted splash already — and it’s only September. The festive 2020 box is filled with 15 full-size products plus nine adorable minis and priced at $45 a pop (which breaks down to around $2 per adorably packed beauty good). Sneak peek at what’s inside: cucumber-infused eye gels, shea butter lip balms, nail polishes, and hair goodies, oh my.
Shop Sephora Sephora Collection Wild Wishes Advent Calendar, $, available at Sephora
Mercury Row Almanzar Metal Ladder Bookcase
Maintaining an organized space is more important than ever (now that we are stuck inside our spaces 24/7) — and our readers’ top choice for getting the job done was this here Wayfair steal that boasts a whopping 9,000+ reviews. After being featured as
one of our teammate’s go-to under-$100 buys AND a most wanted score from Way Day (with real pictures featured!), it quickly rose to bestselling fame in September.
Shop Mercury Row Mercury Row Almanzar 70.87" H x 23.62" W Metal Ladder Bookcase, $, available at Wayfair
Frye & Co Maley Suede Ankle Bootie
Another top-seller that’s still on sale is this
Nordstrom Rack steal from September: Frye’s 50% off pair of suede ankle booties. Readers were all about carting the footwear classic on major markdown as a timeless wardrobe essential for fall.
Shop Frye & Co Frye & Co Maley Suede Ankle Bootie, $, available at Nordstrom Rack
Stila Plumping Lip Glaze
Cult-beauty classic, Stila, re-debuted its nostalgia-inducing Lip Glaze this past month — and after our beauty writer, Karina Hoshikawa, penned her ode to it, readers rushed to cart. Featuring a fully reformulated gloss with all the shine and none of the stickiness, Lip Glaze is, dare I say, back and better than ever. Unlike many glosses both then and now, Stila’s is crafted with a retro twist-up, brush-tip applicator — which has always reminded me of painting my lips à la the "Honor To Us All" scene in Mulan where Mulan is getting a pre-matchmaker appointment makeover. The tube feels almost identical to the original (except reimagined in a matte gold sheen) but has gotten another 2020 update: hydrating and plumping benefits," she sang.
Shop Stila Stila Plumping Lip Glaze, $, available at Stila
Uniqlo AIRism Ultra Seamless Bikini
Refinery29 readers’ favorite breathable face-mask fabric takes on the bestselling form of seamless bikini-style underwear that made a fast top-carted name for itself in September as a choice under-$10 solution for super sweaty workouts.
Shop Uniqlo Uniqlo AIRism ULTRA SEAMLESS BIKINI, $, available at Uniqlo
Our Place Lavender Always Pan
Our Place’s eco-chic and ethically crafted cookware favorite made our August most wanted list, but this time its back in a whole new hue. Readers were hot to cart after reading a review (mine!) on the multipurpose pan in its dreamy lavender colorway. Full disclosure: I can (and did) attest to its magic space- and cleanup-time-saving benefits.
Shop Our Place Our Place Always Pan, Lavender, $, available at Our Place
Nike Sportswear Fleece Pants
The infamous Nike Palazzo Pant makes its top-shopped September comeback in a delicious jammy fall hue. (And don’t worry, all you style minimalists out there, it also comes in subtler black and terracotta color options too.)
Shop Nike Nike Sportswear Fleece Pants, $, available at Nike
Cure Natural Aqua Gel Skin Exfoliator
tried-and-true hidden beauty star vetted by our very own Shopping-team product maven. Karina converted readers to carters of this J-beauty buy with her approved review on its exfoliating benefits — stating, "Unlike other at-home chemical peels or exfoliating masks, I really love how this gel doesn’t cause any tingling sensation — since, sometimes, that can be too intense for more sensitive skin. In the past, I’ve smuggled this stuff back in my suitcase after visiting family in Tokyo — but now, I’ll take free Prime shipping over a 12-hour plane ride any day."
Shop Cure Cure Natural Aqua Gel, $, available at Amazon
Wayfair Cooling Memory Foam Pillow
The top-rated, bestselling bedding buy has made our most-wanted lists before and it’s back again. Not that readers needed an extra excuse to passionately cart up this close to $20 memory-foam pillow, but
Wayfair’s blowout Way Day sale helped nudge them along in September. Good news: it’s still 76% off and fans still maintain that it’s "the most comfortable pillow I have ever owned."
Shop Wayfair Wayfair Sleep Encased Cooling Memory Foam Pillow, $, available at Wayfair
Better Love G-Spot Hero
Our Sexual Wellness writer, Mary Frances Knapp, covered the
orgasmic promotion on this reader-favorite vibrator that usually retails for $99 but can currently be snagged for just $29.99 (!!). According to Knapp, "As a vibrator, this baby ticks off everything on our to-do list. It’s a 10-speed. It’s fully waterproof. It’s ergonomic in shape, making it both a more accessible sex toy and an ideal vibrator for body massage and erogenous zone stimulation. The cherry on top? That slightly bulbous tip, which brings gentle but targeted pressure to the G-spot." Needless to say, this baby rose to September-cart-celebrity status.
Shop Ella Paradis Better Love G-Spot Hero G-Spot Vibrator, $, available at Ella Paradis
Parachute Cloud Cotton Robe
Parachute’s cult-favorite Cloud Cotton Robe had us (and R29 readers) at Cloud. After picking up cart steam as a featured style in our roundup of best snuggly bathrobes for fall, the cozy cloak made its trending dent in September’s virtual cart. Rave reviewers swear by the two-ply gauze and premium 100% long-staple Turkish cotton material blend as "beautiful" and "SO soft."
Shop Parachute Parachute Cloud Cotton Robe, $, available at Parachute
Zella Restore Soft Pocket Lounge Legging
Black leggings got the top-shopped 2020 treatment with
super-soft style iterations — like this most wanted Zella pair (complete with pockets) that readers couldn’t quit carting throughout September.
Shop Zella Zella Restore Soft Pocket Lounge Leggings, $, available at Nordstrom
Bedsure Satin Pillowcase Set
In case you haven’t
heard the satin-pillowcase news: these non-essential bedding buys are now-essential skincare buys. And, after this top-rated and very affordable Amazon set was featured as a September Hidden Gem, readers rushed to cart it up for all of its protective hair-smoothing and skin-soothing benefits.
Shop Amazon Bedsure Satin Pillowcase for Hair and Skin, 2 Pack, $, available at Amazon
Homesick Pumpkin Picking Candle
After receiving an honorary spot in our roundup of pumpkin-spice-scented candles that
smell soft and cozy, not like a PSL fever dream, this Homesick original became a most wanted favorite. The timely fall votive is filled with what the brand delightfully describes as "Vibrant leaves welcoming hayrides and the search for the perfect pumpkin. A cool fall day with hot apple cider and pumpkin spice."
Shop Homesick Homesick Candles Pumpkin Picking Candle, $, available at Homesick Candles
Madewell High-Rise Flare Jeans
Psst, here’s a little top-carted secret R29 readers’ are already privy to from September:
Madewell Insiders can currently snag 20% off this most wanted pair of fall-essential denim.
Shop Madewell Madewell 11" High-Rise Flare Jeans in Mersey Wash: Welt Pocket Edition, $, available at Madewell
Maryann Organics Collagen Cream
After our very own Emily Ruane discovered
a secret Amazon page filled with the sites currently trending bestsellers, she hunted through to pull out the absolute best of the bunch — with this here unassuming jar of collagen cream making our list as the most wanted September buy. Readers couldn’t stop carting the organic, under-$30 skincare gem with over 5,000 reviews: crafted from a moisturizing blend of hyaluronic acid and vitamin C, one reviewer raves: “I saw results the very first time that I tried it. It has taken away my starting crow’s feet from years of welding.”
Shop Maryann Organics Maryann Organics Collagen Cream, $, available at Amazon
World Menagerie Crook Power Loom Rug
Expensive-looking area rugs that are actually quite cheap have quickly become readers’ go-to stay-at-home hack for upgrading their spaces on a budget this season — which is exactly where this super-luxe top-shopped September style comes into play. Readers and reviewers alike (and also myself) became cart-convertees of this bestselling power-loomed beauty that received
a featured spot in our Way Day coverage. If you still need convincing, then let this riled up reviewer assist: "STUNNING rug! It’s so soft and the design is just beautiful."
Shop Wayfair World Menagerie Crook Power Loom Bright Rug (5′ x 7’6"), $, available at Wayfair
Lululemon City Sweat Crew
The fitness to athleisure-wear favorite’s
We Made Too Much section continues to kill it at the top of readers’ carts, with this 48%-off fall-essential City Sweat Crew trending from September. Described as a relaxed style that’s roomy enough to layer and crafted from super-soft material that wicks away sweat, the bestseller also packs a secret front-pocket punch.
Shop Lululemon lululemon City Sweat Crew, $, available at lululemon
Amazon Wool Socks 5-Pack
Amazon mover-and-shaker? One very affordable and cabincore-appropriate pack of wool socks. As one sock-enthusiast states, "These socks are wonderful in every way. The price is great, the colors are really pretty, the fit is perfect, and they feel SO good! I know they are just socks, but I have been looking at socks for a long time and these are wonderful. The others were way more expensive, not as good quality, not nearly as pretty, and the variety packs can be counted on to have only 1 or 2 that are interesting and the rest ho-hum."
Shop Amazon Justay Cabin Socks (5 Pack), $, available at Amazon
Buffy Cloud Comforter
Refinery29 readers care about sustainability AND breathability, especially as it directly relates to their sleep spaces. Both of those aforementioned factors have worked to make Buffy’s cooling eco-bedding a top-shopped favorite for September (and beyond!) with the brand’s bestselling Cloud Comforter clocking in as the top-of-cart choice. Its name is born from the blend of all-natural eucalyptus materials and recycled fill that achieve its almost impossible feeling of substantial lightness (aka a cloud).
Shop Buffy Buffy The Cloud Comforter, $, available at Buffy
Korean Exfoliating Washcloths
The infamous exfoliating washcloths are back again! Only this time, their top-carted resurgence is due to our discerning beauty writer Karina Hoshikawa’s new painstaking review of Amazon’s most viral beauty buys — and these greenies are still a highly recommended affordable exfoliating favorite. "I penned an entire love letter to these viral washcloths. As soon as my story was published, I had people flooding my DMs (and R29 Slack) to profess their love for this true gem," she confesses.
Shop Amazon Korean Italy Towel Exfoliating Towel Bath Washcloth 4 Pcs (Green), $, available at Amazon
Summersalt The Midi Sports Bra
Summersalt swimfans rejoiced over the brand’s newest activewear launch. Known for its inclusively sized and expertly built (with tailoring famously informed by the bodies of over 10,000 different women) swimwear, the brand’s new sports bras to leggings are similarly eco-friendly — made with recycled material that’s crafted from plastic bottles lovingly knitted into its fabric.
Shop Summersalt Summersalt The Midi Sports Bra, $, available at Summersalt
Cake Organic Aloe Lube
Say hello to your new favorite lube — aka an organic, aloe-infused, and water-based formula that comes already
vetted and approved by real women reviewers who swear by it. Readers were quick to give this newish California-based brand’s bottle a top-of-cart boost based on one rave reviewers glowing approval: "As the lifelong owner of a very sensitive, picky vagina that freaks out if the pH of the shower is off, I have tried so. many. lubes. I’ve even tried making my own. There have been a few that did the trick, but not like Cake. We usually don’t have to reapply (shocking for a water-based lube). No stinging, itching, or other reactions. And it doesn’t leave weird stains. A+ all around."
Shop Cake CAKE organic aloe lube, $, available at Cake
Amazon Button-Down Dress With Pockets
Amazon wasn’t all beauty buys this past month, we also saw an
uptick in affordable fashion staples too — with this long-sleeved, button-down pocket dress clocking in at the tops of readers virtual shopping carts as their fall-favorite style. As one approving reviewer croons, "This is SO CUTE. The length is perfect, the buttons are perfect, it’s flattering, it’s a nice substantial material without being heavy, IT HAS POCKETS…seriously, buy this dress!"
Shop Amazon Ouges Long-Sleeve Button-Front Pocket Dress, $, available at Amazon
Kelly Clarkson Home Lourdes Velvet Task Chair
Some people wait a lifetime,
for an office chair like this: Kelly Clarkson’s top-rated, bestselling, and now reader-favorite velvet task chair (with real reviewer photo evidence featured!). As one customer puts it simply, "This is a beautiful, soft, supportive, and all-around perfect chair."
Shop Wayfair Kelly Clarkson Home Lourdes Velvet Task Chair, $, available at Wayfair
Amazon Cinch-Bottom Sweatpants
The year of sweatpants rages on — first spring, then summer, and now fall — with this throwback-style
pair of top-trending Amazon cinch-bottoms carting in as a September favorite. "I love these pants, they are too comfortable and soft, and they look great with everything," confirms one comfortably sweatpant-clad reviewer.
Shop Amazon Willow Dance Cinch Bottom Sweatpants, $, available at Amazon
Away The Bigger Carry-On
September marked a major month for
Away with the first-ever sale on its collection of internet-favorite travel bags. And even though the limited-time markdowns have now expired, its top-selling Bigger Carry-On style is still trending at the tops of readers’ carts as a tried-and-true suitcase that’s ready to support them in all of their future wanderlust endeavors.
Shop Away Away The Bigger Carry-On, $, available at Away
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